New Day Aluminum Partners with Enervoxa to Form ElementUS

David D’Addario is an established presence in the bauxite and alumina production industries and leads New Day Aluminum LLC as CEO and chairman. In mid-October, David D’Addario’s firm’s principal owner, DADA Holdings LLC, announced that it was entering into a partnership with Enervoxa, a green technologies enterprise based in Canada.

The new joint venture, ElementUS, will focus on making use of bauxite residue produced at an alumina refinery that New Day operates in Gramercy, Louisiana. Through technology provided by Enervoxa, bauxite residue will be separated into component materials that include 10 of the 17 materials classified as rare earth elements.

In addition, the bauxite residue contains 15 minerals that the U.S. Defense Logistics Agency has identified as being “strategic and critical.” Along with those critical materials found in “unusually high concentrations” in the residue are alumina, iron, and titanium.

Mr. D’Addario described the opportunity presented by this agreement as one that will enable valuable rare earth elements to be efficiently extracted and commercialized. At the same time, deployment of Enervoxa technologies will measurably decrease the alumina refining business’ environmental footprint.

New Day Aluminum Announces New COO

David D'Addario is the chairman and chief executive officer of New Day Aluminum, LLC, in Bridgeport, Connecticut. At the company, David D'Addario oversees its various subsidiaries, including Noranda Bauxite, Noranda Alumina, and NICHE Chemicals.

On June 3, 2020, New Day Aluminum announced the appointment of John Habisreitinger as its new COO. He will be in charge of New Day Aluminum’s global business operations.

Mr. Habisreitinger possesses more than three decades of experience in the aluminum industry and has a deep understanding of New Day Aluminum’s business, after serving as the president of its NICHE and Noranda Aluminum operations.

Speaking after the announcement, Mr. Habisreitinger expressed excitement at assuming his new role. He will be working with a diverse team of executives that includes Gary Bonham, the vice president of NICHE Chemical Products; Trevor Buness, the senior director of finance; Delroy Dell, the vice president of Noranda Bauxite; and Joe Pampinto, the vice president of Noranda Alumina. 

New Day Aluminum Rebrands Speciality Products As NICHE

Based in Florida, David D'Addario is an accomplished professional in the metals industry who holds several decades of experience and serves as the chairman and CEO of New Day Aluminum (NDA). Since joining the organization in 2001, David D'Addario has helped oversee a variety of organizational changes, such as the recent rebranding of its specialty products business.

Originally known as Noranda Bauxite & Alumina, NDA has announced that it will be known as NICHE going forward, with the brand being an acronym for 'Noranda Industrial Chemicals.' Following recent expansions, such as its CGA capacity increase in Gramercy, it was logical to spin this segment of the business into its entity. In addition to carrying chemical grade alumina, NICHE will also bring ARC fused alumina to the fold as part of its specialty product offering.

According to John Habisreitinger, the president of NICHE, the company will remain competitive and supply only the highest quality of products to its customers as it strives to expand worldwide.