Based in Florida, David D'Addario is an accomplished professional in the metals industry who holds several decades of experience and serves as the chairman and CEO of New Day Aluminum (NDA). Since joining the organization in 2001, David D'Addario has helped oversee a variety of organizational changes, such as the recent rebranding of its specialty products business.
Originally known as Noranda Bauxite & Alumina, NDA has announced that it will be known as NICHE going forward, with the brand being an acronym for 'Noranda Industrial Chemicals.' Following recent expansions, such as its CGA capacity increase in Gramercy, it was logical to spin this segment of the business into its entity. In addition to carrying chemical grade alumina, NICHE will also bring ARC fused alumina to the fold as part of its specialty product offering.
According to John Habisreitinger, the president of NICHE, the company will remain competitive and supply only the highest quality of products to its customers as it strives to expand worldwide.
